high_street-620x350.jpg

Value that’s walking out of your stores

Come to think of it, every customer walkin (or customer engagement with some touch point) is actually a potential value opportunity. I don’t just mean it in terms of what he or she ‘needs to’ purchase but also what he or she ‘could have’ purchased. 

So, when this walkin (or engagement) doesn’t achieve the full potential of that ‘could have’, in effect you are letting value walk out of your store (or touch point).

Perhaps this value can be potentially mapped in a two dimensional matrix with engagements on a side and value achieved on another. Such matrix could help us ideate on value retention and maximization with a unique perspective.

2 comments

  1. Hey, thanks for the comment. I just go with the flow, I guess. I think for successful writing, you need to be able to speak to yourself in clarity and then writing just becomes a formality of putting that down.

  2. Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any tips and hints for newbie blog writers? I’d genuinely appreciate it.|

Leave a Reply

Your email address will not be published.